You might have heard of Skittles right? What if I told you that they have no flavor. Crazy, right? Let me tell you Skittles have different fragrances and different colors but they all taste exactly the same.
The Skittles people trying to be smarter than most of us, that it is cheaper to make things smell and look different than it is to make them actually taste different. It’s cheaper to make sweets with different colors and scents than actual flavors, we might be being mugged off. Scientists are currently looking into the phenomenon, trying to find out how the senses work together and affect one another. While it’s no secret that smell plays a big part in taste, isn’t it the worst when you have a cold and everything tastes disappointingly bland? The trouble has been conditioned to associate colors with tastes.
Once the liquids were given colors that didn’t correspond to their flavors, the participants didn’t score so well. People thought the grape-colored liquid tasted of grape, even when it was in fact orange.
Skittle companies are lying and they need to tell the world the truth, but you can’t deny it’s at least a little clever.
Nira Liang • Nov 15, 2023 at 3:45 pm
This won’t stop them from being one of my favorite candies