As a sneakerhead (if you are), have you ever thought about the process of making the shoes you may have on right now? Well, this article will specifically discuss Jordan’s and the process of creating these pairs of shoes.

Air Jordans is a line of basketball shoes that Nike Inc. produces. Similar apparel and accessories are marketed under Jordan Brand. Micheal Jordan produced the first Jordan shoe during his time with the Chicago Bulls in late 1984; the shoe appeared on April 1, 1985. Peter Moore, Tinker Hatfield, and Bruce Kilgore designed the shoes for Nike. The Jordan Logo, also known as “Jumpman,” originated from a photograph taken by Jacobus Rentmeester before Jordan played for Team USA in the 1984 Olympics. The Jordan Brand is a line of basketball shoes, athletic wear, and accessories that Nike Inc. produces.

In 1997, Jordan Brand and Nike let the Air Jordan line operate 100% independently. It was a bold decision that showed Nike’s strong belief in the brand. The decision was probably heavily influenced because it was widely believed that the ‘97-98 basketball season would be Michael Jordan’s last. Nike had to do something gigantic to let the consumers know that the Jumpman logo wasn’t going away and was here to stay.

The brand has a rich history dating back to 1984 when Michael Jordan signed a contract with Nike. The first Air Jordan shoe was introduced in 1985 and was designed by Peter Moore, Tinker Hatfield, and Bruce Kilgore. Over time, the brand has become a cultural phenomenon, and in 1997, Nike decided to let the Air Jordan line operate independently, which has been a successful strategy. The Jumpman logo, synonymous with the brand, originated from a photograph taken by Jacobus Rentmeester before Jordan played for Team USA in the 1984 Olympics. Today, the Jordan Brand releases new designs and collaborations, making it a favorite among sneaker enthusiasts and basketball fans.

The Jumpman logo represents more than just a silhouette of Michael Jordan dunking. That logo stands for excellence, whether viewed as a representation of Michael himself or his cherished clothing line.

Few symbols in marketing history are more recognizable and beloved than The Jumpman. The basketball player Michael Jordan is long gone—but Jordan Brand is still going strong with no end in sight.