Aunt Jemima Gets New Name


Annika Damon, Writer

Popular pancake and syrup brand Aunt Jemima changed its name after 131 years to Pearl Milling Company.
Last June, Quaker Oats, Aunt Jemima’s parent company announced that they would change the name and logo because it perpetuated racial stereotypes. A statement by Quaker Foods CEO, says “We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough,” Quaker Oats also pledged 5 million dollars to support the black community. 

The name Pearl Milling Company comes from the original company that owned Aunt Jemima before it was sold to Quaker Oats in 1925. 

Other brands such as Uncle Bens and Cream of Wheat also said they would change their packaging and logos. 

The new packaging will be sold starting in June 2021 and will reference Aunt Jemima on the front so customers can get used to the new change.